Privacy Policy

FamilyCall is a service operated by CatchupLife, Inc. (“FamilyCall,” “we,” “us,” or “our”), a Delaware corporation. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and the choices and rights you have.

For purposes of the EU/UK GDPR, CatchupLife, Inc. is the data controller of personal information collected through our Services.

This policy applies to our website at familycall.care, our application at app.familycall.care, and all calling, onboarding, and Magazine services we provide.

1. Important: How We Use Conversation Data

Before anything else, we want to be clear about something that is a condition of using FamilyCall:

Conversation Data — transcripts, summaries, and memories from Asha’s calls with Care Recipients — is used by us to improve Asha’s conversational quality, prompt design, and overall service experience for all families. This use applies to all subscribers and cannot be opted out of.

We will never sell, rent, broker, or share Conversation Data with third parties for advertising, commercial gain, or any purpose outside of operating and improving our Services. FamilyCall is subscription-funded. Your family’s stories are not our product — they are our responsibility.

2. Definitions

• “Subscriber” — an adult (18+) who creates a FamilyCall account.

• “Care Recipient” — a family member designated by the Subscriber to receive Asha’s calls. Care Recipients typically do not interact with our website or app.

• “Asha” — our AI companion voice agent.

• “Conversation Data” — transcripts, audio recordings, summaries, and memories generated from Asha’s calls with Care Recipients.

• “Magazine” — a compiled keepsake of stories and family memories, available on the Family Plan, approved by the Subscriber before publication.

3. Our Two-Party Model

FamilyCall serves two distinct types of people with different relationships to our Services:

Subscribers create accounts, set up Asha, manage settings, and interact with the app and website. Standard digital privacy practices apply.

Care Recipients receive outbound phone calls from Asha on a regular phone. They do not visit our website or create accounts. Their primary interaction with FamilyCall is through phone calls. We collect Conversation Data from these calls under the framework described in Section 7.

This distinction matters because Care Recipients cannot manage account settings or website-based privacy controls. Their privacy choices are exercised through participation (accepting calls) or withdrawal (hanging up, or asking Asha to stop calling). Subscribers are responsible for ensuring Care Recipients are willing participants.

4. Information We Collect

From Subscribers

• Account information: Name, email address, phone number

• Payment information: Processed by our payment provider; we do not store raw card details

• Care Recipient details: Name, phone number, language preferences, and family context provided by the Subscriber

• Usage data: Call scheduling, dashboard activity, feature usage

• Device and online identifiers: IP address, browser type, device identifiers, and identifiers set by cookies (see Section 9)

• Communications: Support requests, feedback, and correspondence

From Care Recipients (via Asha’s calls)

• Voice and audio: Recorded during each Asha call for transcription and processing

• Conversation transcripts: Full text transcripts of Asha’s conversations

• Summaries and memories: Structured summaries extracted from conversations for continuity

• Call metadata: Duration, timestamp, outcome (answered, voicemail, missed)

Automatically Collected

• Analytics data: Pages visited, onboarding steps completed, time on page, scroll depth, button clicks

• Session replay: Where enabled, anonymized recordings of how users interact with our website (mouse movement, navigation). Sensitive fields such as passwords and payment fields are never captured.

5. How We Use Your Information

We use your information to:

• Operate FamilyCall and provide Asha’s calls

• Personalize Asha’s conversations using Care Recipient memories and preferences

• Compile and deliver the Magazine (Family Plan only), subject to Subscriber approval

• Send safety alerts for missed or unusual call patterns

• Share family updates and voice snippets through the family dashboard

• Improve Asha’s conversational quality and prompt engineering (see Section 1)

• Measure and improve our website, onboarding, and marketing effectiveness

• Show and measure relevant advertising on third-party platforms (see Sections 9 and 10)

• Process billing and manage subscriptions

• Send service updates and important notifications

• Maintain security and comply with legal obligations

Voice and Conversation Data are never used for advertising targeting — not for ads shown to you, and not to build profiles sold to third parties.

6. Grievance Officer

As required under applicable Indian law and for the convenience of all users, our Grievance Officer for privacy-related complaints is:

Name: Rohan Thakkar
Title: Founder, CatchupLife, Inc.
Email: rohan@familycall.care
Address: CatchupLife, Inc., 303 Twin Dolphin Drive, Suite 600, Redwood City, CA 94065

Grievances will be acknowledged within 48 hours and resolved within 30 days.

7. Voice Recording and Care Recipient Privacy

On-Call Disclosure

At the beginning of each Care Recipient’s first call, Asha identifies herself as an AI companion and states that the call is recorded. Care Recipients who remain on the call after this disclosure are treated as having acknowledged it. Hanging up at any time is always available and will not trigger any follow-up without re-authorization from the Subscriber.

How Voice Data Is Processed

• Audio from each call is recorded and transmitted securely to our transcription and AI processing infrastructure

• Transcripts and summaries are stored to enable Asha to remember past conversations

• Raw audio may be retained for quality assurance and dispute resolution; retention periods are listed in Section 12

• Voice data is not used to build biometric identifiers or voice clones

AI Improvement

As described in Section 1, Conversation Data is used to improve Asha’s prompt design and conversational experience. This processing occurs on de-identified or pseudonymized data where possible.

8. Magazine Compilation

On the Family Plan, Asha’s conversations are used to compile a monthly Magazine. The process is:

1. Stories and memories are extracted from Conversation Data

2. A draft Magazine is prepared and made available to the Subscriber for review

3. The Subscriber must actively approve the Magazine before it is printed or distributed

4. The Subscriber may remove, edit, or withhold any content at the review stage

No Magazine content is published or distributed without Subscriber approval. Care Recipients’ private disclosures that were not intended for family sharing should be removed by the Subscriber during review.

9. Cookies and Tracking Technologies

We and our partners use cookies, pixels, SDKs, and similar technologies. Where required by law, non-essential cookies are set only after you consent through our cookie banner.

Strictly Necessary — Required for the site and app to function (authentication, security, load balancing, storing consent preferences). These cannot be switched off.

Analytics / Performance — Help us understand how visitors use the site and where they drop off so we can improve it.

Advertising / Marketing — Used to measure our advertising and reach relevant audiences on third-party platforms.

Technologies we use:

• Google Tag Manager — Manages and loads the tags below. Does not itself collect personal information.

• Google Analytics 4 (Google LLC) — Analytics and traffic measurement, configured with Google Consent Mode.

• Mixpanel — Product analytics and session replay for onboarding and signup experience.

• Meta Pixel and Conversions API (Meta Platforms, Inc.) — Measures advertising performance, attributes signups to campaigns, and enables relevant audiences on Facebook and Instagram. This may involve sharing limited event and identifier data with Meta.

• Usercentrics — Our consent management platform, which records and stores your cookie preferences.

You can change your choices at any time via the “Cookie Settings” link on our website, or by adjusting your browser settings. See our separate Cookie Policy for full details.

10. Analytics and Advertising Partners

We work with Google (analytics and tag management), Meta Platforms (advertising measurement and audiences), and Mixpanel (product analytics and session replay). Each processes data under its own privacy policy. We encourage you to review their policies for details on their practices.

Our use of the Meta Pixel may constitute “sharing” of personal information for cross-context behavioral advertising, or a “sale” or “share” as broadly defined under certain U.S. state privacy laws. You can opt out — see Section 13 and 14.

11. Information Sharing

We share your information only in these circumstances:

• Family members: On the Family Plan, connected family members access shared stories and insights through the family dashboard

• Service providers (sub-processors): We work with the following vendors under contracts that restrict their use of your data to providing services on our behalf: