Cookie Policy
Effective Date: 6 July 2026
This Cookie Policy explains how CatchupLife, Inc. ("FamilyCall," "we," "us," or "our") uses cookies and similar technologies on our website at familycall.care and our application at app.familycall.care.
For general information about how we handle your personal information, please see our Privacy Policy. For California-specific disclosures, see our CCPA Notice.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help the site recognize your device, remember your preferences, and understand how you use the site. We also use related technologies including:
Pixels / tracking pixels: Small invisible images embedded in web pages or emails that signal when content has been viewed or a particular action has been taken.
SDKs (Software Development Kits): Code embedded in our app that enables analytics and measurement.
Local storage: Browser-based storage that allows websites to store information on your device beyond the standard cookie lifespan.
2. Categories of Cookies We Use
Strictly Necessary
These cookies are required for the site and application to function. They enable core features such as user authentication, security, load balancing, and storing your cookie consent preferences. They cannot be switched off.
Examples: session authentication tokens, CSRF protection cookies, Usercentrics consent storage.
Analytics / Performance
These cookies help us understand how visitors use our site — which pages they visit, where they drop off in the onboarding flow, and which features they use most. The information is used in aggregate to improve the service.
Examples: Google Analytics 4 (_ga, _gid), Mixpanel.
Advertising / Marketing
These cookies and technologies are used to measure the effectiveness of our advertising campaigns, attribute new signups to specific marketing channels, and enable us to show relevant advertisements to people who have expressed interest in FamilyCall on third-party platforms.
Examples: Meta Pixel, Meta Conversions API.
3. The Specific Technologies We Use
Google Tag Manager (Google LLC)
A container that loads and manages the other tags described below. Google Tag Manager does not itself collect personal data; it governs when other measurement tools fire.
Category: Strictly Necessary (as a management layer) Data shared with Google: None directly; governed by the tags it loads.
Google Analytics 4 (Google LLC)
Measures traffic to and usage of our website and app, including pages visited, session duration, and conversion events (such as trial starts). Configured with Google Consent Mode so that non-essential measurement only activates after you consent.
Category: Analytics / Performance Data shared with Google: Anonymized usage events, device identifiers, IP address (with IP handling configured per Google's settings). Google Privacy Policy: https://policies.google.com/privacy
Mixpanel
Product analytics platform used to understand user behavior within our onboarding flow and application, and to identify where users encounter friction. Where session replay is enabled, Mixpanel records anonymized mouse movement, clicks, and navigation. Sensitive fields (passwords, payment fields) are excluded from session replay.
Category: Analytics / Performance Data shared with Mixpanel: Usage events, device identifiers, anonymized session replay data. Mixpanel Privacy Policy: https://mixpanel.com/legal/privacy-policy/
Meta Pixel and Conversions API (Meta Platforms, Inc.)
Measures how users who click our Facebook and Instagram advertisements interact with our website, including whether they start a trial or create an account. The Conversions API shares limited event data (such as hashed email addresses and page events) server-side with Meta. This data may be used by Meta to build audiences and optimize our advertising campaigns.
Category: Advertising / Marketing Data shared with Meta: Hashed identifiers (email, phone), IP address, page events (e.g., page view, sign-up). This constitutes "sharing" of personal information for cross-context behavioral advertising under the CCPA. You may opt out — see Section 5. Meta Privacy Policy: https://www.facebook.com/privacy/policy/
Usercentrics
Our consent management platform. Usercentrics records and stores your cookie and consent choices so that your preferences are respected across sessions and are available as a record of your consent.
Category: Strictly Necessary (manages consent records) Data stored: Your consent choices and the timestamp at which they were made.
4. Region-Based Consent
RegionApproachEuropean Union / UKOpt-in required before non-essential cookies are setIndiaOpt-in required before non-essential cookies are setUnited StatesNotice provided; opt-out available at any timeOther regionsNotice provided; opt-out available at any time
When you first visit familycall.care, a cookie banner will appear (where required by law) asking for your preferences. You can accept all, reject non-essential, or customize your choices by category.
5. Your Choices
Cookie Settings Link
You can review or change your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of familycall.care.
Global Privacy Control (GPC)
For U.S. visitors, we treat a recognized GPC signal as a valid opt-out of the sharing of personal information for cross-context behavioral advertising. This means if your browser sends a GPC signal, we will not activate the Meta Pixel or Conversions API for your session.
Browser Settings
You can also manage cookies through your browser settings. Popular browsers provide options to view, block, or delete cookies. Note that blocking strictly necessary cookies will prevent you from logging in or using core features of the application.
Opt Out of Specific Partners
Google Analytics: Use the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout
Meta: Adjust your ad preferences at facebook.com/ads/preferences or use the "Cookie Settings" link on our site
Mixpanel: Contact us at info@familycall.care to opt out of Mixpanel tracking
